Three and a half thousand colours. Tinted here, while you wait.
Benjamin Moore has been making paint since 1883 and sells it only through locally owned stores. In Manalapan that is our paint desk — Aura, Regal Select, ADVANCE, ben, Scuff-X, Ultra Spec and Woodluxe, mixed to any colour you can bring through the door.
Benjamin Moore lines we carry
Open a line for specs, colours and price tier.
Aura
The top of the line — the deepest colors, the best hide, and the shortest job. Self-priming on most surfaces.
Specs
Regal Select
The contractor favorite. Excellent washability and touch-up, priced for whole-house work.
Specs
ADVANCE
Waterborne alkyd for trim, doors and cabinets. Flows out like an oil, cleans up like a latex.
Specs
Woodluxe
Exterior wood stain in five opacities, from clear through solid — for decks, siding, fences and furniture.
Specs
ben
A good, honest paint for rooms that need refreshing rather than reinventing. Low odor, quick recoat.
Specs
Ultra Spec 500
The high-volume commercial and rental line. Fast, durable, and priced for repeat work.
SpecsEverything else about Benjamin Moore
Each on its own page, so this one stays short.
Silhouette AF-655
Benjamin Moore's Color of the Year 2026, and the seven hues published alongside it.
Choosing paintWhich Benjamin Moore paint for which job?
What we recommend at the paint desk, surface by surface.
Prep & warrantyA good finish is mostly prep.
What the paint desk tells every customer.
See the real colors on our wall
- On the wall
- 3,500+ physical color chips across every Benjamin Moore collection
- Tinted here
- Aura, Regal Select, ADVANCE, ben, Woodluxe and Ultra Spec, mixed while you wait
- Take home free
- Color chips and fan decks — pint samples available
- Color matching
- From a chip, a photo, a fabric swatch or a paint flake
- Where
- 17 Sweetmans Lane, Manalapan, NJ 07726 · Mon–Sat 8–7 · Sun closed
Benjamin Moore questions we get at the counter
Asked at the counter, answered here.
Can you match a color that is not a Benjamin Moore color?
Yes. Bring a chip, a sample, or a photograph. Our spectrophotometer reads the sample and we tint the closest match in whichever Benjamin Moore product you have chosen. A physical sample matches far more accurately than a photo.
Which line should I use on kitchen cabinets?
ADVANCE. It is a waterborne alkyd, so it levels out like an oil-based enamel and cures hard, but it cleans up with water and has far less odor. Plan on longer dry times between coats than a standard latex.
How much paint do I need?
Roughly one gallon per 350–400 square feet per coat. Bring your rough dimensions to the counter and we will work it out with you, including trim and ceiling.
Do you sell pint samples?
Yes, in most Benjamin Moore lines. Paint two coats on a scrap of primed board rather than the wall itself, then move it around the room at different times of day.
What is the difference between Aura and Regal Select?
Aura has better hide, deeper color retention and often covers in fewer coats, which can make it cheaper on a big job despite the higher price per gallon. Regal Select is excellent paint at a lower cost per gallon and is what most of our contractors buy by the five.
Can I use interior paint outside if it is under a porch roof?
No. Exterior paint is formulated for temperature movement, moisture and UV. A covered porch still sees all three.
Do you tint Woodluxe while I wait?
Yes, all five opacities. Bring a piece of the actual decking or siding if you can — the substrate changes how the stain reads.
Is there a Benjamin Moore rebate running now?
Check our specials page, which lists every live manufacturer rebate with its dates, or just ask at the counter.